Professor of Enterprise and Director of the Leeds Enterprise Centre
at the University of Leeds.

Head in the Clouds

September 18th, 2009

There is simply too much information or content on the Web and an ever increasing number of things can be done on the Internet. Trying to keep a track of it all is mind blowing – it’s feels like having your head in a cloud.

But there might be a solution to all this … Cloud computing. Moving everything on the Web means that filtering or personalise content to suit your personal needs is now possible. We know that the secret to the Apple iPod’s (http://www.apple.com/ipodclassic) success was the ability to easily navigate through thousands of songs. Google seems focused in producing innovative Web 2.0 applications (http://en.wikipedia.org/wiki/Web_2.0) to help us achieve this to the seemingly infinitely expanding content of the Internet.

We are all familiar with Google as a search engine (http://www.google.com) but what about something that helps us discover and share articles based on your interests? Look no further than – Google Fast Flip (http://fastflip.googlelabs.com)

As this service develops it is bound to become more fine grained – problem solved?

Is it time to get your head out of the clouds!

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